Your Voice
Your Voice
Annual global employee survey for Collinson
Annual global employee survey for Collinson
Challenge
To improve the response rate and the communication of the results and action plans for the annual staff survey.
To improve the response rate and the communication of the results and action plans for the annual staff survey.
Solution
Consulted people on their thoughts of the survey and discovered that the messaging and campaign graphics were viewed as enthusiastic but came across as patronising. People did not feel that the results were communicated effectively and they did not see tangible improvements from the action plans over the course of the year. This led to scepticism towards taking part in the next survey because they did not feel their voices were heard.
Introduced a quarterly business update presentation as people wanted more face-to-face communication and a section of the presentation included the survey results, action plans and acknowledged the lack of speed of positive changes in the workplace.
Worked with the design team to develop a new look and feel under the theme of "Your voice" for the following year’s survey.
Response rates over the next two years increased from 55% to 76% and 80% respectively.
The survey helped identify the main pain points and shaping new ways of working. The results confirmed that people wanted better relationships with their managers. Therefore, the business decided to scrap the annual survey and appraisal; and shifted its focus to upskilling managers, finding new tools for people development, finding a new platform for performance management and instilling a culture where meaningful conversations took place more frequently, and not just once a year.
Consulted people on their thoughts of the survey and discovered that the messaging and campaign graphics were viewed as enthusiastic but came across as patronising. People did not feel that the results were communicated effectively and they did not see tangible improvements from the action plans over the course of the year. This led to scepticism towards taking part in the next survey because they did not feel their voices were heard.
Introduced a quarterly business update presentation as people wanted more face-to-face communication and a section of the presentation included the survey results, action plans and acknowledged the lack of speed of positive changes in the workplace.
Worked with the design team to develop a new look and feel under the theme of "Your voice" for the following year’s survey.
Response rates over the next two years increased from 55% to 76% and 80% respectively.
The survey helped identify the main pain points and shaping new ways of working. The results confirmed that people wanted better relationships with their managers. Therefore, the business decided to scrap the annual survey and appraisal; and shifted its focus on upskilling managers, finding new tools for people development, finding a new platform for performance management and instilling a culture where meaningful conversations took place more frequently, and not just once a year.
Learnings
Listening to people and tweaking the survey blazed the trail in coming up with a new way of working.
Using the same campaign theme, with refreshed graphics, helped build equity and familiarity year-on-year.
Listening to people and tweaking the survey blazed the trail in coming up with a new way of working.
Using the same campaign theme, with refreshed graphics, helped build equity and familiarity year-on-year.
Services
_ Writing creative briefs
_ Campaign planning and implementation
_ Copywriting and editing
_ Proof reading
_ Newsletters
_ PowerPoint Presentation formatting
_ Email campaigns
Services
_ Writing creative briefs
_ Campaign planning and implementation
_ Copywriting and editing
_ Proof reading
_ Newsletters
_ PowerPoint Presentation formatting
_ Email campaigns
